PEPSI BLACK A warped typography exercise with a bold delivery. Working closely with Buck Creative Directors Ben Langsfeld and Yker Moreno, I led visual research for the PEPSI BLACK global campaign, including type, general mood, and storyboards.
A luxuriously long exploration phase allowed me to distill the brand’s needs and produce style guidelines and tone and tempo exercises that ended up in a successful 30-second tv spot, social media content, and printed advertisements targeting a younger market.
Mood and StyleAnimation test.
Directed by Buck
Executive Creative Director
Orion Tait
Executive Producer
Anne Skopas
Creative Director
Ben Langsfeld
Yker Moreno
Alex Mapar
Thomas Schmid
Producer
Kitty Dillard
Production Coordinator
Jenny Morris
Storyboards
Federico Reano
Alex Mapar
Design
Federico Reano
Ben Langsfeld
Yker Moreno
Rasmus Bak
Vero Gomez
Simulation
Chris Ribar
Previs
Pete Hamilton
Anton Tokar
John Karian
Animation
Federico Reano
Alex Perry
Gavin Shapiro
Gonzalo Menevichian
Hogan Williams
Jordan Scott
Vero Gomez
Lighting/Shading
Chris Phillips
Composite
Chimin Yang
Jose Fuentes
Colorist
Jose Fuentes
Original Music & Sound Design
Antfood
Live Action Director
Steve Giralt
Live Action Producer
>Halie Graham
Amita Starosielski
Food Stylist
Jen Beauchesne
Food Stylist Assistant
Sami Ginsberg
Prop Stylist
Paola Andrea
Motion Control Operator
Steve Giralt
Live Action Director
Jerry Andrews
Motion Control Assistant
Tomoya
DIT
Dan Gottesman
Assistant Camera
Cole Slutzky
1st assistant
Will Kelly
2nd assistant
Dominick Mul
Special Effects Supervisor
Matthew Huber
Shadi Best

©2019